Our tribe - India

Artisan tailors and assistants with their families enjoy a festival holiday.


Our original baby carrier, theBabaSling®, was initially manufactured in Tiruvannamalai – a small town with a rather large mountain (Arunachala) in the Indian state of Tamil Nadu. Also home of the Ramana Ashram and the Arunachaleshwarar Temple, which is dedicated to the god Shiva. Three tailors, in conjunction with the Shanthimalai Handicrafts Development Society, helped us to develop our award-winning carrier.

Eventually, we moved operations (and tailors) to our sister company, Baba Things India Pvt Ltd, based in Puducherry, Southern India, where we now manufacture our Soohu Sling 5-in-1 baby sling (an exciting reinvention of theBabaSling®). Here we are able to offer staff a fair wage, safe working conditions, and an incentivised production structure. In return, the highly skilled artisan-tailors, managers and assistants produce an exceptionally fine quality of work in a sustainable, co-operative environment.

We wanted to create a system whereby each item could be traced back to the individual tailor. This greater sense of provenance means that each tailor is paid per item and credited for his or her work. Every Soohu Sling is individually hand-machined as opposed to being made using computerised automation. And everyone works to his or her own abilities. Some produce more than others. It may not be as efficient, but it makes everyone more accountable, and together with our stringent levels of quality control, we are all able to deliver world-class products produced in a fair and ethical way.

We now support a growing team of talented employees, all of whom benefit from regular staff lunches (sometimes the main meal of their day), and a one-week annual holiday of their choice – all funded by the company.


Also available at:

  • Boots
  • Mamas and Papas
  • Mothercare
  • NCT
  • Sainsburys
  • Tesco