We Made Me®  is a small company with a great big heart, and an even bigger sense of irony. How else do you think we’ve survived all those photo shoots with infants?

We’ve been championing the concept of babywearing ever since Daniel Lucas, our founder and CEO, first encountered it in a restaurant in the seaside town of Hove, in the UK. He was amazed to see a couple enjoying a fine meal, while their small baby slept peacefully on her father’s chest. 

“Never work with children or animals”, so the old showbiz adage goes. Well, the world of babywearing may be a far cry from the Hollywood Hills, but there’s certainly no business like the babywearing business.

Welcome to our world.

Also available at:

  • Boots
  • Mamas and Papas
  • Mothercare
  • NCT
  • Sainsburys
  • Tesco