The rebrand



Inspired by our success at reconnecting families with the natural and obvious benefits of babywearing, we knew it was time to evolve the category further than any of our competitors, and expand our product portfolio. So it made perfect sense to rebrand our company to reflect this.

The new overarching brand name, We Made Me®, not only encompasses the nurturing inclusivity of starting a family and creating your own tribe, but it also embraces our growing family of loyal customers and international team members from around the world.

With two new product innovations and an exciting rebrand underway, We Made Me Ltd remains dedicated to promoting and enhancing the practice of babywearing for all members of the family.

As the poet E.E. Cummings ambiguously mused: it takes three to make a child. Man and woman, or woman and woman, or man and man, and, of course, the child – for without that little one, parents would merely be a figment of a child’s imagination.

Also available at:

  • Boots
  • Mamas and Papas
  • Mothercare
  • NCT
  • Sainsburys
  • Tesco